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XPAND 3D Technology Used For World Premiere of Pirates of the Caribbean: Stranger Tides

April 7, 2011
Disney and XPAND 3D today announced a collaboration to show the World Premiere of Walt Disney Pictures and Jerry Bruckheimer Films’ Pirates of the Caribbean: On Stranger Tides at Disneyland on the evening of May 7th. The film, produced by Jerry Bruckheimer, directed by Rob Marshall and starring Johnny Depp, Penelope Cruz and Ian McShane at the head of a star-studded cast, will debut at a charity screening for the Boys & Girls Club of America in eye-popping active 3D by way of XPAND 3D’s new INFINITY Large Screen System.

In what promises to be the 3D event of the season, Disney and XPAND 3D today announced a collaboration to show the World Premiere of Walt Disney Pictures and Jerry Bruckheimer Films’ Pirates of the Caribbean: On Stranger Tides at Disneyland on the evening of May 7th. The film, produced by Jerry Bruckheimer, directed by Rob Marshall and starring Johnny Depp, Penelope Cruz and Ian McShane at the head of a star-studded cast, will debut at a charity screening for the Boys & Girls Club of America in eye-popping active 3D by way of XPAND 3D’s new INFINITY Large Screen System.

Pirates of the Caribbean: On Stranger Tides captures all the fun, adventure and humor that ignited the franchise as Johnny Depp returns to his role of Captain Jack Sparrow in an action-packed adventure. When Jack crosses paths with a woman of his past (Penelope Cruz), he’s not sure if it’s love — or if she’s a ruthless con artist who’s using him to find the fabled Fountain of Youth. When she forces him aboard the Queen Anne’s Revenge, the ship of the formidable pirate Blackbeard (Ian McShane), Jack finds himself on an unexpected adventure in which he doesn’t know whom to fear more: Blackbeard or Angelica, with whom he shares a mysterious past.

Through a special arrangement, XPAND 3D will provide all guests with a pair of PIRATES OF THE CARIBBEAN branded XPAND X103 Universal 3D glasses. XPAND 3D active glasses can be used at home with 3D televisions, with 3D-enabled projectors, with 3D-capable laptops and in all XPAND 3D cinemas across the US and throughout the world. The X103 active 3D glasses utilize a fast-switching, liquid crystal cell, know as “pi-cell”--the fastest 3D glasses in the world.

Commenting on the announcement, XPAND 3D Chief Executive Officer Maria Costeira noted: “The Pirates of the Caribbean franchise continues to be one of the world’s most captivating, enduring and commercially successful franchises in the entertainment business. We are very pleased to be involved in the premiere not least because of the great cause it is supporting but also because a film of this caliber requires the launch platform that XPAND active 3D technology uniquely provides. We congratulate Disney and the cast and crew on what is another great chapter in the Pirates of the Caribbean story."

Echoing this sentiment, Lylle Breier, SVP Worldwide Special Events, Walt Disney Studios Motion Pictures, said, “Pirates of the Caribbean in 3D is a new dimension in storytelling. We are pleased to collaborate with XPAND 3D to provide the World Premiere audience with a remarkably captivating movie experience using this highly advanced, deeply immersive technology.”

Using a patented controller, XPAND Infinity can support almost any screen size, shape and surface. Whether the screen is 300 feet or 30 feet wide, flat, curved, dome-shaped or even Cinerama format, XPAND Infinity will transform the theater into the finest 3D environment. An unlimited number of Infinity systems can be linked together to operate as a large-scale system.

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